A meal prep subscription company DOUBLED their recurring revenue

to £60K/mth in a 5-month BURST. . .

A meal prep subscription company DOUBLED their recurring revenue

to £60K/mth in a

5-month BURST. . .

. . . & expanded by 5 staff, new delivery zones & another kitchen!

[leaving the owners with MORE TIME on their hands]

Here’s what we did to help & how we can help you too.

Here’s what we did to help & how we

can help you too.

Like most subscription box owners, our client didn’t have the right strategy in place to increase recurring revenue & based on bad past experiences, didn’t think Facebook Ads could help.

Like most subscription box owners, our client didn’t have the right strategy in place to increase recurring revenue & based on bad past experiences, didn’t think Facebook Ads could help.

When we first met with Xander, the founder of The Key To Food, his business was battling to move past £30K per month.


The majority of his sales came via The Key To Food’s Instagram account and some Google Ads that he ran when he managed to find the time.


That’s because he had previously worked with Facebook Ads agencies to increase sales but he felt that he was wasting hard-earned money on poor results.


Hesitant to launch Facebook Ads at first, Xander handed his Social Media Management over to us to run and once we built trust, we started rolling out a Facebook Ads strategy for his business.

When we first met with Xander, the founder of The Key To Food, his business was battling to move past £30K per month.


The majority of his sales came via The Key To Food’s Instagram account and some Google Ads that he ran when he managed to find the time.


That’s because he had previously worked with Facebook Ads agencies to increase sales but he felt that he was wasting hard-earned money on poor results.


Hesitant to launch Facebook Ads at first, Xander handed his Social Media Management over to us to run and once we built trust, we started rolling out a Facebook Ads strategy for his business.

Our goal was to find their ideal target audience and show them just how good healthy can be.

We rolled out a Facebook Ads strategy that centered around finding their ideal target audience AKA people who were fed up with cooking their own meals.


Then we served them with ads to raise brand awareness about The Key To Food’s irresistible offers.

Our goal was to find their ideal target audience and show them just how good healthy can be.

We rolled out a Facebook Ads strategy that centered around finding their ideal target audience AKA people who were fed up with cooking their own meals.


Then we served them with ads to raise brand awareness about The Key To Food’s irresistible offers.

The results, well, let’s just say they are mouth-watering . . .

The results, well, let’s just say they are mouth-watering . . .

  • Hit business sales records month after month!
  • In ONLY 5 months, The Key To Food Hit their first £60K month and are on track to hit £100K in the next 6 months with our help
  • They saw a triple-digit BURST in weekly RECURRING orders - from 60 to 110
  • After trialing them for a month, customers often upgrade their subscriptions and spend an average of £352 per month for about 3 months
  • The 5-figure/mth meal prep business expanded their delivery zones in London beyond 1 & 2, got another kitchen, and hired 5 x staff - giving the co-founders MORE TIME to work ON the business 
  • The average Return On Ad Spend (ROAS) invested in their ad campaigns was 7.73!

”We’ve seen a steady increase in sales and reached our revenue goal month by month! Very happy by this impact!”

”We’ve seen a steady increase in sales and reached our revenue goal month by month! Very happy by this impact!”

Xander Pipe, Founder at The Key To Food

Want similar mouth-watering results?

If you own a subscription box company and your customers say your offer is irresistible yet you’re. . .

If you own a subscription box company and your customers say your offer is irresistible yet you’re. . .

  • Struggling to increase recurring orders and lifetime customer value (LTV)
  • Tired of stressing about your marketing and wasting hard-earned money on unprofitable strategies
  • Ready to invest in a solution that can see you achieve mouth-watering results

. . . then you may be eligible to work with us. To find out if you are, hit the button below to fill in a quick form. If we’re a good match, you’ll get the opportunity to book a free, no-obligation strategy call with us.

In case you were wondering, we’re Nova Lux Media, and we. . .

In case you were wondering, we’re Nova Lux Media, and we. . .

. . . Help Subscription Box companies create a BURST of increased recurring revenue and longer customer lifetime values.


We do this by getting their irresistible offers in front of the right audience, at the right time with the right Facebook Ads strategy.

. . . Help Subscription Box companies create a BURST of increased recurring revenue and longer customer lifetime values.


We do this by getting their irresistible offers in front of the right audience, at the right time with the right Facebook Ads strategy.

Founded by Sen Ratneswaran, we’re a small

UK-based agency that packs a BIG punch!

Our process to creating a BURST of recurring revenue for subscription box companies

Our process to creating a BURST of recurring revenue for subscription box companies

Campaign Development

Campaign Development

When we first begin to design a Facebook Ads strategy for clients, we analyze & research everything including their competitors, offers, copy, and creative.

When we first begin to design a Facebook Ads strategy for clients, we analyze & research everything including their competitors, offers, copy, and creative.

Later, we flesh out their ideal target audience and figure out what makes them hit that recurring buy button.

Later, we flesh out their ideal target audience and figure out what makes them hit that recurring buy button.

Testing & Optimization

Testing & Optimization

Split testing is key to running profitable ads.

Split testing is key to running profitable ads.

So it’s a no-brainer that we put everything (copy, creative, target audience) through its paces during this stage.

So it’s a no-brainer that we put everything (copy, creative, target audience) through its paces during this stage.

Why? To know what we should continue to do more of to get predictable BURSTING results!

Why? To know what we should continue to do more of to get predictable BURSTING results!

Why? To know what we should continue to do more of to get predictable BURSTING results!

Why? To know what we should continue to do more of to get predictable BURSTING results!

Hypothesis Testing

Hypothesis Testing

The testing doesn’t stop at stage 2, in fact, it just gets better during stage 3 & beyond.

The testing doesn’t stop at stage 2, in fact, it just gets better during stage 3 & beyond.

The objective is to help our clients hit their revenue growth targets while being two steps ahead of their competitors. To do this, we do what we call 'hypothesis testing'.

The objective is to help our clients hit their revenue growth targets while being two steps ahead of their competitors. To do this, we do what we call ‘hypothesis testing.

If you’re looking to . . .

DOUBLE your revenue with a BURST of recurring orders . . .

then request a free strategy call with us today to find out how we can help!

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Important: Earnings and Legal Disclaimers


We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. And that’s what our programs are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.